• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
• Analysis of previous marketing campaigns and execute targeted selections on internal database system
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Strategic database build
• Evaluating and optimizing marketing and pricing strategies
• Ensure show websites are fully up to date with latest information
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relation departments.
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures,
visitor tickets, print advertisements, web banne etc
• Developing and managing the marketing department’s budget.
• Managing the marketing department’s staffs.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
•Effective communication
•Customer focus
•Organizational ability
•Teamwork
•Flexible and adaptable
•Decision making
•Attention to detail and accuracy
•Planning and organizing
•Teamwork
•Ability to multi task and meet deadlines
•Interpersonal skills
•Time management
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