Dept: Marketing
Reports to: Marketing Director
Contract: Full Time
Location: Dubai, United Arab Emirates
Role Summary
The Community Strategist is the human voice of Worlds Iconic Event's event brands and the connective tissue between our participants, ambassadors, run clubs, and the wider running community; locally in the UAE, regionally across MENA, and internationally.
Sitting at the intersection of marketing, brand and operations, this person owns how our community experiences us between race days: how they're spoken to, how they're brought into the fold and how their feedback travels back into the business.
This is a hands-on role for someone who lives in the running community, not just markets to it. You'll be the day-to-day owner of our Ambassador Program, our run club integrations, our registration platform, and every conversation that happens across our inboxes, DMs and comments. Done well, this role builds the long-term loyalty that turns a one-off entrant into a multi-year participant, and a participant into an advocate.
In the first phase, you'll execute against the Director's community and brand strategy, learning the Worlds Iconic playbook, sharpening the systems, and proving the model. As you grow into the role, there is clear scope to take ownership of the strategy itself, shaping how our communities are built, retained and grown across all event brands.
Key Responsibilities
Community Strategy & Brand Voice
Execute the community strategy for Burj2Burj, Ultra Trail Dubai and broader WIE events as set by the Marketing Director, with growth potential to own and shape that strategy over time.
Own tone of voice across all community-facing touchpoints; ensure consistency whether the message is a welcome email, a race-week update, or a response to a complaint.
De-escalate complex or sensitive participant situations with composure, judgement and brand integrity.
Surface community insights, sentiment and themes back to the marketing and operations leads to inform product and event decisions.
Ambassador Program & Run Club Integration
Run the end-to-end Ambassador Program: recruitment, onboarding, briefing, content expectations, perks, performance tracking, and offboarding.
Build and maintain relationships with run clubs across the UAE and key international markets; integrate them meaningfully into UTD and B2B activations, training plans, race weekends and content moments.
Develop ambassador and run club calendars that ladder into broader marketing campaigns.
Community Management (Owned Channels)
Manage day-to-day community engagement across email, social media (DMs, comments, tagged content) and the registration platform's participant communications.
Triage participant queries, route operational issues to the right internal owner, and close the loop with the participant.
Maintain response-time standards and quality benchmarks; escalate appropriately.
Live Event Comms & Crisis Management Support
Act as a key community-facing voice during race weeks and live events: managing real-time participant queries, course and logistics updates, and on-the-ground sentiment across digital channels.
Support the wider team on crisis management by owning timely, on-brand communications across owned channels and coordinating messaging with operations, race direction and PR.
Maintain and continuously improve live-event comms playbooks, holding statements and escalation flows so the team is never reacting from scratch.
Registration Platform & CRM Ownership
Own the day-to-day relationship with our registration platform provider; serve as the internal point person for setup, troubleshooting and optimisation.
Build out and maintain event registration flows, participant categories, pricing waves, communication sequences and post-race surveys.
Manage CRM hygiene, segmentation and participant lifecycle communications in partnership with the marketing team.
Operations, Admin & Knowledge Management
Build and maintain SOPs and best-practice doentation for community management, ambassador operations, registration setup, live-event comms, and recurring participant scenarios.
Own community-related reporting: response times, sentiment, ambassador performance, run club engagement, registration funnel insights.
Qualifications & Experience
Minimum 3 years' experience in community management, brand marketing, or 1–3 years in account management with strong clie exposure.
An active runner genuinely embedded in the running community (road, trail or both) with a first-hand understanding of what runners care about.
Excellent written and verbal English, with the ability to flex tone from punchy social to considered crisis response.
Highly organised; comfortable owning admin-heavy workstreams (CRM, registration platforms, doentation) without losing the bigger picture.
Working knowledge of major social media platforms and how communities behave on each.
Calm, measured judgement under pressure — particularly during race weeks, live events and crisis moments.
Skills & Attributes
A genuine connector energised by people, comfortable in run club WhatsApp groups and at start-line briefings.
Willing to work non-standard hours during race weeks and key campaign moments.
Comfortable travelling for events when needed.
Hungry to grow; ready to execute brilliantly today and step into strategic ownership over time.
Preferred Attributes
Working Arabic (written a verbal).
Direct experience with a running event registration platform.
Experience working on or competing in enduran events.
Familiarity with CRM tools.
Exposure to ambassador, athlete or influencer programs.
Prior experience supporting live-event or crisis communications.
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