Digital Marketing
Duti
• Develop and execute plans to achieve marketplace sales targets
• Create and maintain product listings on Amazon and other marketplaces
• Manage and maintain product pricing and marketing strategy across all marketplaces
• Manage inventory for marketplaces including product fulfilled by company and by Amazon
• Provide forecasting recommendations to assist in production planning
• Work with the warehouse team to ensure smooth delivery for fulfillment by managing shipping prep tasks including entering orders,
* Experience in Artificial Inelegancy
creating labels, and setting ship dates
• Propose and help implement marketing programs and promotional campaigns on marketplaces
• Manage marketplace customer service related issues or questions and ensure timely response and resolution
• Provide monthly and quarterly marketplace sales reports to management team and key managers
• Monitor, identify, and develop strategies to effectively compete with category sellers and brands on marketplaces
• Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response,
keyword resear, SEO, and SEM opportunity
• Work with marketing team members in the development of content for brands’ Web sites including copy, merchandising, banners, and
promotions
• Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and
removal
• Manage PPC advertising campaigns within approved budget
• Review new technologies to keep the company at the forefront of developments in digital marketing
• Stay current with marketplaces and trends to ensure top rated seller status
• Attend IRCE, Prosper or other industry conferenc
• Other duties and projects as assigned
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