We are currently seeking an experienced and creative Digital Marketing Manager to oversee our digital campaigns. In this position, you will be responsible for the management of all digital platforms, including developing strategies to increase traffic, establishing schedules for the release of articles or blog posts, and monitoring performance to measure the success of the campaign.
In addition to experience in digital marketing, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.
Responsibilities:
Oversee management of updates, design, and user experience on all digital channels
Conduct and report analysis of the site and social traffic
Establish and monitor ROI and KPIs
Create, maintain, and implement a digital marketing and editorial calendars
Plan and execute multiplatform digital marketing campaigns.
Own brand messaging strategy and standards.
Oversee email marketing and lead nurturing efforts.
Own the use of marketing technology platforms.
Develop and execute an ongoing content promotion strategy.
Act as the community manager on social media accounts.
Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
Create landing pages and other conversion opportunities.
Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
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