We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential that becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive, with great ideas to reinforce our marketing campaign.
Responsibilities:
Assist in the formulation of strategies to build a lasting digital connection with consumers.
Develop illustrations, and other designs using Adobe software or by hand.
Conceptualize visuals based on requirements.
Plan and monitor the ongoing company presence on social media.
Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update the website.
Measure the performance of digital marketing efforts using a variety of Web analytics tools.
Acquire insight into online marketing trends and keep strategies up to date.
Maintain partnerships with media agencies and vendors.
Ensure final graphics and layouts are visually appealing and on-brand.
Conduct market research (Digital and Traditional) and analysis to evaluate trends, brand awareness, and competition ventures.
Monitor the progress of campaigns using various metrics and submit reports of performance.
Collaborate with the manager in preparing budgets and monitoring expenses.
Manage all stages of photography and video production, including project conception, filmi, capturing professional quality audio, editing, distribution, and archiving.
Execute other tasks as requested by the management.
Professional + Technical Qualifications
Bachelor’s Degree in marketing or equivalent
Good understanding of market research techniques, data analysis, and statistics methods
Proficient in MS Office and marketing software
Creativity and commercial awareness
Videography and Photography
Good communication and writing skills
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