We are seeking a highly motivated and creative Digital Marketing Specialist to work with our digital marketing team and grow our audience. In this role, you will be responsible for developing and implementing strategies that drive engagement, increase podcast listenership, and promote our services. This is a unique opportunity to combine your love for digital marketing with the excitement of the podcasting world!
Key Responsibilities:
Develop and Implement Social Media Strategies
Create tailored social media strategies to promote our podcasts, drive listener engagement, and expand our audience across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Work with podcast hosts and teams to develop engaging content and campaigns that resonate with our target audience.
Create Engaging Content
Design and write content for social media posts, podcast episode promotions, and newsletters using tools like Canva and Photoshop.
Create audio and visual teasers (e.g., video clips, audiograms, quotes) to promote podcast episodes and special content.
Manage and Monitor Social Media Channels
Oversee the day-to-day management of our social media accounts, ensuring they align with the brand’s voice and objectives.
Engage with followers, respond to comments, and build community around the podcast content.
Analyze and Report on Performance
Track, analyze, and report on the performance of social media campaigns, podcast episode growth, and audience engagement metrics.
Use insights from analytics tools (Google Analytics, social media insights, podcast hosting platforms) to optimize campaigns and improve listener acquisition.
Create and Manage Paid Social Media Ads
Design and run paid advertising campaigns (e.g., Facebo ads, YouTube ads) to increase podcast listenership and awareness.
Monitor campaign performance, adjust targeting and budgets, and ensure maximum ROI.
Lead Generation & Audience Growth
Develop strategies to attract new subscribers, listeners, and podcast clients through lead generation techniques, content marketing, and partnerships.
Utilize email marketing and other digital tools to nurture leads and maintain strong relationships with current and potential listeners.
Collaborate with Podcast Hosts and Creators
Work closely with podcast hosts, producers, and content creators to develop promotional strategies, schedule content releases, and coordinate marketing efforts.
Promote guest appearances, interviews, and special episodes to increase excitement and engagement around new content.
Basic Web Development Knowledge
Update and maintain the podcast website or landing pages (e.g., WordPress) with fresh content, episode updates, and show notes.
Ensure that the website is optimized for SEO and provides a seamless user experience for podcast listeners.
Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
2+ years of experience in digital marketing, preferably with a focus on social media, content creation.
Proficiency with social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
Experience creating eye-catching graphics, videos, and audiograms using design tools like Canva, Photoshop, or Adobe Suite.
Hands-on experience managing social media ads and analyzing ad performance (Facebook Ads, Instagram Ads, YouTube Ads).
Basic web development knowledge (HTML, CSS, WordPress, or other CMS platforms).
Strong written and verbal communication skills, with a passion for creative storytelling and content creation.
Analytical mindset with the ability to derive insights from data and improve marketing performance.
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