1. Handles decision-making for the website, social media accounts, and online advertising.
2. Ensure that online stores are visually appealing, easy to navigate, and furnished with accurate, up-to-date content.
3. Involves in the quality assurance of such website content, while others perform the IT-related tasks that underpin these systems.
4. Develop and carry out the strategic online marketing plans.
5. Needs to stay current with the online marketing environment and adapt their strategy to best serve the interests of their organization and to keep pace with the competition in their field.
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