○Understanding Customer Concerns
○Communicating within the Company
○Investigating Problems
○Training Staff
○Public Relations
○Monitoring Competitors
○Attending to detail to ensure nothing slips through the cracks
○Analyzing problems in order to come up with resolutions
○Caring about customers, whose happiness can make or break a company
○Following through so customers know their concerns are taken seriously
Customer Relationship Management (CRM) data– Information on customers obtained from various sources — such as the company’s website, live chat, social media and email – used to learn more about customers and what they want
Computers – To input data, create spreadsheets and keep in touch via email with others in the company and with clients
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