Position Overview:
The Google Ads and AdSense Specialist will be responsible for managing and optimizing our advertising campaigns to increase reach, engagement, and revenue. The ideal candidate will have a strong background in PPC advertising and a comprehensive understanding of the Google Ads and AdSense platforms.
Key Responsibilities:
-Develop, implement, and manage Google Ads campaigns across various platforms to drive traffic and conversions.
-Monitor and analyze campaign performance, adjusting strategies to achieve optimal results.
-Conduct keyword research and create effective ad copy to maximize click-through rates and increase engagement.
-Optimize ads and landing pages for pay-per-click (PPC) campaigns to ensure maximum ROI.
-Manage Google AdSense placements and optimize them to maximize ad revenue while maintaining user experience.
-Use analytics tools to generate reports on campaign performance and present insights to stakeholders.
-Stay up-to-date with industry trends and best practices in online advertising and Google’s evolving platform features.
-Test and experiment with new ad formats and strategies to continuously improve performance.
-Collaborate with cross-functional teams to align advertising efforts with business goals.
-Bachelor’s degree in Marketing, Business, Communications, or a related field.
-Minimum of 3 to 5 years of experience in managing Google Ads and AdSense accounts.
-In-depth understanding of Google Ads, AdSense, and Analytics platforms.
-Proven track record of successful PPC campaign management and optimization.
-Strong analytical skills and experience working with data-driven insights.
-Excellent attention to detail and organizational skills.
-Strong communication and collaboration skills.
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