• Set-up, drive and implement marketing communications strategy based on business strategy
• Development of communication strategies and plans for different market segments, product and service offerings (PSOs), customer types and sales channels
• Establishing and actively managing an integrated communications approach, depending on customer requirements, covering e.g. fairs & events, digital, print, advertising, involving internal and external (PR) communications wherever necessary
• Marketing communications execution: adaptation of globally available communication materials and development of new communication material (where required), e. g. printed collaterals (brochures, flyers, datasheets, catalogs…), vide pictures, and campaigns incl. advertisement both visually and in terms of messaging; oversee and steer the production of communication materials
• Selection of most relevant communication media and channels to efficiently reach out to relevant target group
• Definition and management of required marketing communications budget in alignment with region marketing & sales team; pro-actively engage with key business stakeholders at an early stage of their planning and development
• Ensure compliance with corporate desi for all communication measures
• Support the delivery of new sales through proactive customer communications, including e.g.: brand management, Social Media communication, acceleration of e-channel development, sales promotion
Implement consistent communication support for sales & marketing, also including identification of required channels, systems and features, e.g. for digitalization or online marketing
• Ensure and conduct timely and professional communications for product launches
• Oversee and promote liaison with the corporate Projects & Operations’ Creative Services, Media Management, and Events teams
• Conduct and use of mark research in alignment with Projects & Operations’ Market Research
• Establish measurement of efficiency of communications campaigns
• Leverage and implement improvement measures from existing CX studies, e.g. on brand, awareness of product and service offers
• Conduct or support market research projects focused on communications
• Leverage regional implemented research to gain further information on communications
• Alignment of communication concepts and region requirements across the different functions (glob customer communications) as well as across the business
• Proactive best-practice sharing, identification of synergies, cross-regional topics, and implantation of these
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