Roles & Responsibilities
Strategic Planning & Execution:
- Develop and implement comprehensive marketing strategies and plans aligned with company objectives and market opportunities.
- Analyze market trends, competitor activities, and client feedback to identify growth opportunities and potential threats.
Brand Management:
- Oversee the development and execution of brand positioning, messaging, and communications to strengthen the company’s market presence.
- Ensure consistent branding across all marketing channels and materials.
Business Development:
- Identify and pursue new business opportunities, including partnerships, joint ventures, and new project acquisitions.
- Develop and manage relationships with key stakeholders, including clients, contractors, and industry influencers.
Marketing Campaigns:
- Design, execute, and manage marketing campaigns and promotional activities to generate leads and increase market share.
- Oversee digital marketing efforts, including social media, SEO, and content marketing strategies.
Market Research & Analysis:
- Conduct market research to gather insights on industry trends, customer needs, and competitive landscape.
- Prepare and present reports on marketing performance, campaign effectiveness, and market opportunities.
Team Leadership:
- Lead and mentor a team of marketing professionals, setting goals, managing performance, and fostering a collaborative and high-performance work environment.
- Coordinate with external agencies, consultants, and vendors as needed.
Budget Management:
- Develop and manage the marketing budget, ensuring effective allocation of resources and achieving a high return on investment for marketing activities.
Event Planning & Management:
- Plan and execute industry events, trade shows, and networking opportunities to promote the company’s services and build relationships with potential clients.
Education: Bachelor’s degree in Marketing, Business Administration, Construction Management, or a related field. A Master’s degree or professional certifications (e.g., CIM, PMP) is a plus.
Experience: Minimum 1 year of progressive marketing experience in the construction or contracting industry in the UAE, with a proven track record of successful marketing campaigns and business development.
Skills:
- Strong understanding of the UAE construction market and regulatory environment.
- Excellent strategic thinking, project management, and leadership skills.
- Proficiency in digital marketing tools, CRM systems, and marketing analytics.
- Exceptional communication, negotiation, and presentation abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
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