Responsibilities:
•Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
•Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more effective communications and brand awareness.
•Analyse qualitative and quantitative data, with a special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales.
•Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.
•Analyse existing marketing collateral with a critical eye and identify opportunities for improvement.
•Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
•Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities.
•Stay up to date with Market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market.
•Maintain awareness on best practice marketing techniqu to achieve successful campaigns and promotions.
•Forecast and track trends in marketing and sales, monitor industry statistics, and follow trends in trade literature.
•Analysing ad performance and adjusting strategies to improve ROI.
•Creating and managing social media profiles for the organization.
•Planning & running ads with Meta (Facebo /YouTube, TikTok, Amazon & LinkedIn.
•Creating and optimizing content for digital channels, including websites, blogs, and social media.
•Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
•Create innovative marketing campaigns depending on robust data and present the management recommendations.
•Conduct market research to identify customer trends, competitor offerings, and demographic data.
•Developing and executing email marketing campaigns.
•Optimizing website content for search engines.
•Conducting keyword research and implementing on-page and off-page SEO strategies.
•Using analytics tools (e.g., Google Analytics) to track and analyze website and campaign performance.
•Generating reports and providing insights to improve marketing strategies.
•Analysing user behavior to improve website conversion rates.
•Working collaboratively with other teams (e.g., sales, design, development) to integrate marketing efforts.
•Developing and implementing digital marketing strategies to achieve organizational goals.
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