Channel Managers develop, service, and grow relationships with channel partners. A number of partners under a Channel Manager’s responsibility depends on the size of their employer. This role includes doing things like developing sales strategies, negotiating with partners and training and developing their sales team.
Channel Managers are often middle-management. In the typical organizational structure, they report to the VP of Channel Sales. Channel Managers are employed in virtually any sector that deals with business-to-business sales.
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