1:Plan and execute all digital marketing, including S, marketing database, email, social media and display advertising campaigns
2:Design, build and maintain our social media presence
3:Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4:Identify trends and insights, and optimize spend and performance based on the insights
5:Brainstorm new and creative growth strategies
6:Plan, execute, and measure experiments and conversion tests
7:Collaborate with internal teams to create landing pages and optimize user experience
8:Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9:Instrument conversion points and optimize user funnels
10:Collaborate with agencies and other vendor partners
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