Key Responsibilities:Marketing Strategy Development: Create and implement effective marketing strategies that align with the company’s goals and target audience.Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels.Digital Marketing: Manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content creation to drive traffic and engagement.Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape to inform marketing strategies.Lead Generation: Develop and execute campaigns to generate leads, nurturing them through the sales funnel to support the sales team.Content Creation: Oversee the creation of marketing materials, including brochures, flyers, newsletters, and online content that effectively promote properties and services.Collaboration: Work closely with the sales team, real estate agents, and other departments to align marketing efforts with sales initiatives.Performance Analysis: Monitor and analyse marketing metrics to assess campaign performance and ROI, making adjustments as needed to optimise results.Budget Management: Manage the marketing budget, ensuring efficient allocation of resources and maximising return on investment.
Qualifications:Bachelor’s degree in Marketing.3 years of proven experience as a Marketing Manager, preferably in the real estate industry.Strong knowledge of digital marketing tools and techniques.Excellent written and verbal communication skills.Strong analytical skills and experience with marketing analytics tools.Ability to work independently and as part of a team.Proficient in Microsoft Office Suite and marketing software (e.g., CRM systems, email marketing platforms).
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