An experienced digital marketing professional who should be well-versed in principles of search engine optimization (SEO) and can run PPC campaigns (SEM) and monitor paid search budgets. Working closely with the CEO to devise long term growth strategies and the most effective and efficient ways to reach the target audience. The ideal candidate for this position should be hands-on with a creative mind to solely handle social media, digital content, creative concepts, and reporting.
Form effective digital and paid search strategies aligned with organizational goals of high ROI, generate leads and drive traffic to relevant websites.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display network, in accordance with the company’s goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms.
Highly capable in generating organic traffic and monitor web analytics dashboards, reports, and key reporting tools
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet the company’s goals.
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