Experience: Minimum 3 to 5 years of experience
· Bringing the brief and concept to life based on the brand’s needs and vision.
· Keeping budget, time and production constraints in mind.
· Preparing mock-ups and presenting to the management before deciding on a final desi.
· Editing proofs to brand’s specifications and getting signo before finalising artwork.
· Working and collaborating with art directors, copywriters, photographers and other designers.
· Adapting and rolling out approved concepts to various media, above and below the line.
· Adhering to a company’s brand identity and guidelines.
· Communicating with internal and external stakeholders about progress of projects and any issues that may arise.
· Working with external departments to extend concept and visuals to other internal and external marketing-related material.
· Study design briefs and determine requirements.
· Schedule projects and define budget constraints.
· Conceptualize visuals based on requirements.
· Prepare rough drafts and present ideas.
· Develop illustrations, logos and other designs using software or by hand.
· Use the appropriate colors and layouts for each graphic.
· Work with copywriters and Marketing head to produce final design.
· Test graphics across various media.
· Amend designs after feedback.
· Ensure final graphics and layouts are visually appealing and on-brand.
· Coordinate and implement all marketing collaterals in outlets for all ongoing promotions.
· Manage the multimedia content across all digital signages and vending machines.
· Coordinating outdoor and indoor events for brand promotions
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