Reporting to the Marketing Manager and working collaboratively as part of a global cross-functional team, the Marketing Specialist will undertake the following high-level responsibilities for Asia Pacific, Middle East and Africa:
Execute integrated campaigns and events across multiple channels and geographies to achieve set goals. These channels include digital, social media, print, direct mail, and other related tactics
Plan and execute cutting edge Account Based Marketing (ABM) tactics to achieve major revenue growth in the largest public transport companies in the region
End to end management of webinars and other on-line events to ensure they are set up and promoted effectively in order to be a successful campaign tactic
Assist in the organizing of trade shows and industry events by arranging sponsorships, and liaising with suppliers to coordinate marketing and promotional materials such as exhibition stands, merchandise, brochures and more
Track and report on campaign and event results to showcase the success of each tactic through Salesforce dashboards
Working with the sales team to ensure leads are effectively being followed up and actioned
Managing assigned projects effectively using the team’s collaboration tool, Demand Metric
Pro-actively looking for innovative new ideas to continuously improve campaign and event results
Delivering various market research projects to increase Trapeze’s understanding of our markets
Undertaking any other reasonable tasks consistent with training and skill levels required for this position as requested
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