•Responsible for developing engaging multimedia content to advertise and promote fragrance products across digital platforms. This role combines creative writing, visual design, and social media expertise to build brand identity and drive audience engagement.
•Key Responsibilities
•• Content Plan, shoot, and edit high-quality photos and videos (including short-form content for TikTok and Instagram Reels) that capture the luxurious and sensory nature of perfumes.
•• Create compelling marketing copy for websites, product pages, email campaigns, and social media posts, often focusing on the narrative, mood, and identity associated with each scent rather than just the technical notes.
•• Strategy & Analytics: Conduct keyword research, use SEO guidelines to optimize content, monitor web traffic, track performance metrics (e.g., conversion rates, engagement), and provide strategic recommendations.
•• Collaboration: Coordinate with marketing, design, and product teams, and potentially collaborate with beauty influencers and brand ambassadors to execute campaigns and ensure brand consistency.
•• Trend Analysis: Stay updated with the latest trends in the beauty, luxury, and fragrance industries to keep the brand's digital presence current and ahead of the curve.
•Essential Skills and Qualifications
•• Experience: Proven experience as a Content Creator or Social Media Specialist, ideally within the beauty, luxury, or fragrance sector.
•• Technical Proficiency: Strong skills in photography, videography, and editing software such as Adobe Photoshop, Lightroom, and Premiere Pro. Experience with motion graphics or 3D design can be a plus.
•• Creativity: A smart, creative, and enthusiastic approach with the ability to translate the abstract concept of scent into visually and narratively appealing digital content.
•• Communication: Excellent written and verbal communication skills; some roles may require proficiency in specific languages like Arabic and English, especially in the UAE market.
•• Industry Knowledge: A genuine passion and understanding of the fragrance industry, including product knowledge, market trends, and competitor activity
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