Role Overview & Key Responsibilities:
In this role, you will lead the Performance & Digital Division, taking full ownership of our digital footprint across three companies. Your focus will be on driving measurable growth through the following pillars:
Campaign Management & Optimization: End-to-end execution of paid campaigns on Google Ads, Meta, TikTok, and LinkedIn.
Budget & ROI Oversight: Efficiently allocating spend across multiple brands, ensuring high ROAS and maintaining strict budget discipline.
Technical Analytics: Managing GTM, GA4, and Meta Pixel implementations to ensure 100% data integrity and accurate conversion tracking.
SEO Strategy: Enhancing our organic visibility through keyword research and technical on-page optimizations.
Performance Reporting: Providing actionable insights through week reports on CPL, CTR, and lead quality.
-Native Arabic speaker (spoken and written)
-Strong English communication skills
-Minimum 3+ years of experience in Digital Marketing & Performance Marketing
-Hands-on experience with Google Ads, Meta Ads, TikTok Ads, LinkedIn Campaign Manager
-Strong knowledge of GA4, GTM, Meta Pixel, and conversion tracking
-Experience managing multi-brand digital campaigns.
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