About IceCarats
IceCarats is an established fine-jewelry e-commerce brand serving customers globally. We operate a large product catalog and use email as a core revenue channel, not a branding afterthought.
If you have not personally built revenue-generating email flows, this role is not a fit.
Role Overview
We are hiring a hands-on Email Marketing Specialist to own and grow our email channel using Klaviyo.
This role is execution-focused and revenue-driven.
You will be responsible for building, optimizing, and scaling email flows and campaigns that directly contribute to sales.
Key Responsibilities:
Email Automation & Flows
-Personally build and optimize Klaviyo flows, including:
*Welcome Series
*Browse Abandonment
*Cart & Checkout Abandonment
*Post-Purchase (education, cross-sell, upsell)
*Winback / Lapsed Customers
-Continuously test timing, subject lines, messaging, and offers
-Increase flow-driven revenue month over month
Campaign Execution
-Execute 2–4 revenue-focused campaigns per week
-Campaign themes include:
*New arrivals
*Gold staples
*Birthstones
*Gifting moments (Valentine’s Day, Eid, Mother’s Day, Father’s Day, Christmas)
-Work with existing creative assets and product data
-Maintain a premium, conversion-focused tone
Segmentation & Performance
-Segment audiences by engagement, purchase behavior, and product preferences
-Maintain list hygiene and deliverability
-Track and report on revenue per send and email-attributed revenue
Required Experience (Read Carefully)
You must have:
*2–5 years of hands-on email marketing experience for an e-commerce brand
*Direct experience building and running Klaviyo flows in production
*Proven ability to generate revenue from email
*Strong copywriting focused on conversion (not branding only)
*Experience working with Shopify-based stores
Candidates who have only managed agencies or coordinated email work will not be considered.
Preferred (Nice to Have)
-Experience in jewelry, fashion, beauty, or luxury e-commerce
-Klaviyo SMS experience
-Basic HTML knowledge within Klaviyo templates
-Experience with large product catalogs
Application Requirements (Mandatory)
-To be considered, your application must include:
-A brief list of Klaviyo flows you have personally built
-An example of one email campaign you sent, including:
*Campaign goal
*Audien
-Results (metrics or revenue impact — ranges acceptable)
-The approximate percentage of total revenue email contributed at your last e-commerce role
********Applications without this information will not be reviewed.********
What Success Looks Like (First 90 Days)
-Core Klaviyo flows fully live and optimized
-Consistent weekly campaign calendar
-Clear reporting on email-driven revenue
-Measurable lift in engagement and conversions
Location & Compensation
-Dubai-based role
-Competitive salary based on experience
-Performance-driven environment with real ownership
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