Responsibilities:
1. Market Research and Analysis: Conduct thorough market research to identify trends, opportunities, and customer preferences in the European oil & gas products sector.
2. Develop Marketing Strategies: Create comprehensive marketing strategies tailored to the European market, including digital, offline, and B2B strategies.
3. Product Promotion: Develop and execute marketing campaigns to promote our oil & gas products, focusing on key selling points and differentiation factors.
4. Client Relationship Management: Build and maintain strong relationships with clients, understanding their needs, and providing solutions to meet their requirements.
5. Competitor Analysis: Monitor and analyze competitor activities, pricing strategies, and market positioning to ensure our products remain competitive.
6. Content Creation: Produce compelling marketing content, including blog posts, whitepapers, videos, and social media updates, to engage and inform target audiences.
7. Sales Support: Collaborate with the sales team to provide marketing support, such as sales collateral, presentations, and customer-specific materials.
8. Performance Tracking: Implement KPIs and metrics to measure the effectiveness of marketing campaigns and regularly report on performance to management.
9. Budget Management: Manage and allocate marketing budgets effectively to maximize ROI and achieve marketing objectives.
10. Compliance: Ensure all marketing activities comply with relevant regulations and industry standards.
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Proven experience in marketing roles within the oil & gas industry or a similar B2B sector.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Proficiency in marketing tools and software.
- Multilingual skills, including English and knowledge of other European languages, a plus.
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