Combines marketing and social media management skills to car rental and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.
Research advertising trends
* Research competitors’ pricing and products
* Decide on appropriate placement of ads
* Determine what content will reach customers
* Develop projects to create content
* Publish digital marketing content online
* Implement email marketing campaigns
* Measure digital traffic
* Monitor social media and Google Analytics
* Optimize paid advertising campaigns using SEO and other tools
* Report on the growth and analytics of campaigns to stakeholders
* Scale campaigns to maximize ROI
* Monitor project status and budget
* Conduct market research to inform campaigns
* Brainstorm and implement experiments and conversion tests
* Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
* Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
* Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
* Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
* Reports progress to senior marketing management
* Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
* Researches and monitors activity of company competitors
* Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
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